FOLK&TALES
FOLK&TALES Marketing
Book Marketing That Gets Results
Marketing a book in today’s digital landscape can be overwhelming, but you don’t have to do it alone. I specialize in helping authors and publishers grow their audience, increase book sales, and build lasting reader connections through strategic, results-driven marketing.
From managing and optimizing Instagram accounts to designing high-converting lead magnets, I create customized strategies that attract the right readers to your book. I also run marketing challenges designed to generate buzz, boost engagement, and drive sales.
Whether you're launching a new book or looking to breathe new life into an existing one, I can help you turn your marketing efforts into real, measurable success. Let’s make your book stand out and sell more copies. Get in touch today!
Why Social Media is Essential for Book Marketing
In today’s digital world, social media isn’t just an option for authors and publishers—it’s a necessity. Platforms like Instagram, Facebook, and TikTok provide direct access to your ideal readers, allowing you to build a loyal audience, generate buzz, and drive book sales like never before.
With the right strategy, social media helps you:
✔ Increase Visibility – Get your book in front of the right readers.
✔ Engage with Your Audience – Build relationships that turn followers into fans.
✔ Boost Sales – Leverage promotions, lead magnets, and challenges to drive conversions.
✔ Stay Relevant – Keep your book top-of-mind in a crowded market.
A strong social media presence doesn’t just sell books—it builds a brand that lasts. Ready to maximize your book’s potential? Let’s make it happen!
How I Can Help You
Content Creation:
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Crafting Instagram posts and Reels from content you provide or I create (images, illustrations, articles, etc.)
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Writing captions and generating relevant hashtags
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Design and template work for consistent visual output
Content Scheduling and Management:
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Scheduling posts using tools like Facebook Meta Business (so that I can post on your Instagram and Facebook page)
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Organizing a content calendar so that posts align with key dates (book release, events, etc.)
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Implementing an effective social media strategy that doesn't feel overly sales-driven but encourages engagement and awareness
Tools and Systems for Managing Content:
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Google Calendar for content calendars and tracking post ideas and a shared content calendar
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Asana for collaborative planning and feedback
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Google Docs for submitting content
You can also access these tools at any time to see what's coming up or make adjustments.
Rates for Social Media Services
I offer the following rate structures:
2 Posts/Week: Content creation, reels, scheduling, and hashtags.
Monthly Rate: $300 (no tax)
3 Posts/Week: Content creation, reels, scheduling, and hashtags.
Monthly Rate: $375 (no tax)
This includes everything from crafting the posts, writing captions, and implementing your brand’s visuals, as well as scheduling on your Instagram and Facebook.
If you are interested in additional posts, please contact me, and we can create a plan that works for you and your brand.
How Lead Magnets Help Sell More Books
A lead magnet is a free, valuable resource offered in exchange for a reader’s email address or engagement—helping you build an audience, nurture relationships, and ultimately drive book sales.
Here’s how lead magnets work:
:✔ Attract Readers – Offer something irresistible, like a free chapter, exclusive bonus content, or a workbook related to your book.
✔ Grow Your Email List – Capture potential readers’ contact info so you can stay connected.
✔ Build Trust & Engagement – Provide value upfront, turning casual browsers into dedicated fans.
✔ Boost Sales & Visibility – Warm leads are more likely to buy your book and share it with others.
A well-designed lead magnet is one of the most effective ways to turn interest into sales. Want to create one that works? Let’s craft a strategy that gets results!
Lead Magnets
Lead Magnet Examples
Custom Lead Magnets to Grow Your Audience & Sell More Books
A well-designed lead magnet is one of the most powerful tools for building your email list, engaging readers, and driving book sales. I create high-converting, professionally designed lead magnets tailored to your audience—so you can focus on writing while I handle the marketing.
Choose Your Perfect Lead Magnet Package:
Starter Lead Magnet – $50 to $100
For indie authors who need a simple, effective freebie.
✔ One-page PDF (checklist, worksheet, or printable)
✔ Light copyediting & formatting
✔ Basic branding (colors, fonts, and logo)
✔ Delivered in PDF format
Perfect for: Authors launching their first book and growing their audience.
Standard Lead Magnet – $200 to $400
For authors who want a polished, multi-page PDF to generate leads.
✔ 3–10 page professionally designed PDF (guide, workbook, mini eBook)
✔ Custom branding (fonts, colors, logo, images)
✔ Conversion-focused design for high engagement
✔Custom Book promo page
✔ Includes a promotional social media bundle
Perfect for: Authors who want a high-quality freebie that builds long-term reader relationships.
Premium Lead Magnet – $500 to $700+
For publishers, coaches, or businesses who need a high-converting lead magnet.
✔ 10+ page professionally designed lead magnet (eBook, interactive quiz, template pack)
✔ SEO-optimized, high-converting copy
✔ Custom illustrations & premium stock images
✔Custom Book promo page
✔ Includes a promotional social media bundle
Perfect for: Publishers and entrepreneurs who need a high-quality lead magnet.
Want More? Get a Custom Marketing Package!
📩 Ready to Get Started? Contact me today to discuss your project!