Verónica is a freelance professional illustrator, living and working in the northwest coast of Spain, who enjoys creating strange, fun characters, poetic portraits, as well as colourful urban scenes and landscapes.
Learn more about her in 10 Questions with Folk & Tales.
Part of what pleases me most about Verónica's work is her composition of bright geometric shapes, vivid hues and her playful use of perspective. With it's clean and precise aesthetic her editorial art, in particular, achieves the goal of asking a question of the reader. By distilling ideas in a simple but skilled way, her illustrations compliment persuasive editorial text in a way that speaks clearly.
Despite her final art being digital, it is interesting to learn that Verónica's process, in the first instance, involves sketching and exploring ideas using the more traditional mediums of pen and watercolour. Inspired as they often are by nostalgic photography, her illustrations posess an emotional quality which encourages a deeper connection with the story in her work.